CRM

The sales commission process plays an important role in motivating sales teams and therefore drives top line revenue growth — arguably the most important metric organizations track. But manually calculating commissions leaves room for human error, distrust, and unhappy sales reps, not to mention the limits it puts on a company’s ability to scale and […]

In Part 1 of our two-part series on connecting Google BigQuery with Salesforce Data Cloud, we explained how to share data from BigQuery to Data Cloud (Data In). In this post, we’ll show you how to share data from Data Cloud to Google BigQuery (Data Out). We’ll use Data Cloud’s Zero Copy Integration capabilities for

It’s understandable to be confused about new and revolutionary technologies like autonomous agents. Will they really deliver value? What can and can’t they do? Aren’t they just glorified bots? These are legitimate questions, and as with any new technology, there are some misconceptions floating around that might cloud your understanding of its potential. Clearing up

Today’s consumers encounter an unprecedented number of brands on a daily basis. Their purchasing decisions are influenced by value, trends, and quality, which make them more open to experimenting with new products and brands. This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers.  To have an effective loyalty strategy,

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels stand as the conduits that connect companies to their customers. Think of them as the highways of commerce,

Thanks to our partnership with Google, we are happy to announce that developers can now connect their Google BigQuery enterprise data warehouse to Salesforce Data Cloud without having to rely on an exact, transform, and load (ETL) process. This seamless integration is bi-directional and allows for data-sharing with Zero Copy approach.  This post is the

The healthcare sector is undergoing rapid evolution, driven by shifting patient expectations and cutting-edge technologies. Innovations like genomics, personalized medicine, and digital health tools are transforming the landscape.  As organizations embrace more digitized operations, including cloud computing in healthcare, they must also navigate a complex web of regulatory requirements such as the Health Insurance Portability

“It’s not me. It’s you.” Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth.  It makes sense – in the early days of growth, your team had to be lean. But as your customers, head count, and company continued to scale, so too