CRM

Every business leader and employee I talk to is re-evaluating how they work and live. We are all reimagining success amidst a number of economic, societal, and environmental crises. And while we know technology can help, it alone is not the answer. Applying new technology to old ways of doing things won’t magically change the […]

For the past century, oil and gas companies have shown an inherent resilience. They have rebounded and adapted to geopolitical, social, and environmental forces while maintaining a powerful role in the global economy. Now, the industry is at another pivotal moment: It can no longer rely on steady growth as the world seeks to reduce

As we move into our new fiscal year, Salesforce Developers may have noticed updated terms covering their use of Developer orgs and Salesforce’s APIs. These terms were updated in December 2024, and we encourage you to read the new terms in their entirety (see links below).  Although the core principles of the Salesforce agreements and

Join the Trailblazer Community as we come together again for TDX 2025, happening March 5-6 in San Francisco and streaming on Salesforce+! This year, it’s all about harnessing the power of artificial intelligence (AI), with Agentforce leading the way to help admins unlock AI’s full potential. With two full days of hands-on workshops and incredible

Calling all Salesforce Developers — the developer conference for the AI agent era is coming! Be an Agentblazer and join us at TDX 2025 for two full days of deep technical sessions and hands-on workshops. Learn how to build agents that transform your company and career. Use this guide to explore the incredible opportunities for

Running a small or medium-sized business (SMB) or a startup often involves coming up with creative ways to attract customers while making the most of limited resources. While marketing on a limited budget may seem challenging, it doesn’t have to be.  You can grow your business by adapting your strategy and focusing on cost-effective tactics.

Accounting for nearly 90% of enterprise data, unstructured data includes documents, videos, images, emails, sensor data, and social media content. Unlike structured data neatly stored in databases, unstructured data is difficult to organize and extract insights from. Yet, it holds the key to unlocking deeper customer understanding, operational efficiencies, and AI-driven innovation. However, most organizations

No matter where you live, being prepared for some form of natural disaster is critical. Whether the skies are blue, gray, or black, utilities have a special role to play in this, as you must be ready to respond at a moment’s notice.  Effective emergency preparedness and response isn’t just about having a plan —

One of the best measures of success for wealth management firms is the time spent building and nurturing client relationships. Our research shows that an overwhelming majority of financial service institution (FSI) service professionals, including those in wealth management, agree that building personal relationships with clients is one of the most important functions of their