CRM

Most B2B marketers have used account-based marketing (ABM) for years. But today’s ecosystem demands an even more targeted approach to buying committees. A strong opportunity-based marketing strategy will help you achieve that. Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. I challenge marketers to rethink how they align […]

When you run a small business or startup, you may feel like you need to be great at sales, marketing, finance, and customer service, right? You’re not alone. As a small and medium-sized business (SMB) owner, you have to manage multiple jobs. That’s why it’s so important to keep learning, so your business can keep

Technology is rapidly transforming how governments operate and engage with constituents. As expectations evolve, governments are under pressure to deliver digital experiences on par with those of private businesses. Our Connected Government Report revealed that 87% of people would trust their governments more if they provided excellent digital experiences. By 2025, significant technological advancements are

All over the world, small businesses gear up to celebrate Small Business Saturday every year, a marketing initiative created by American Express to encourage holiday shopping. This annual event takes place after Thanksgiving, between Black Friday and Cyber Monday, encouraging consumers ‌to support almost 32 million independent businesses in the United States (U.S.) alone — helping

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. But instead, it probably looks like this: you don’t know where to start with AI, send generic email

Background Earlier this year, Salesforce’s Office of Ethical and Humane Use and Offensive Security teams performed security and ethics assessments on Salesforce’s first version of Copilot, now Agentforce, an autonomous AI agent for CRM use cases. The assessments focused on using direct prompt injection to bypass internal and external model guardrails used at various points

In the first blog post in this series, we discussed how Salesforce Pub/Sub API enables developers to build scalable and controllable integrations by leveraging event-driven architecture. We highlighted how Salesforce Data Cloud leverages Pub/Sub API to solve for large volume replication needs at scale. We also analyzed the performance of Pub/Sub API compared to other

The season of giving has always been a time for us to pause, count our blessings, and reflect on what we are grateful for. It is also an opportunity to extend the spirit of giving to others, especially those in need, in our communities and neighborhoods. At Cloud for Good, we recently celebrated the one-year

Marketing Cloud Account Engagement has come a long way in the last year.  At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns, sending multichannel journeys with email and SMS, and advanced personalization

The widespread adoption of generative artificial intelligence (AI) has happened at an astonishingly fast pace. Now, AI agents are rapidly becoming integral to business operations, streamlining workflows, orchestrating complex tasks with minimal oversight, and transforming industries in real time. Half of all companies that use generative AI today will launch AI agents by 2027.  The