CRM

Remote work is reshaping how we view collaboration and productivity in business. Culture in the future of work means thinking beyond the physical office. Not everyone nowadays prefers sitting in an office for work. They can work from mountains, beaches, valleys and at home, in the comfort of their own space. With the hybrid work […]

Every day, consumers are flooded with ads, emails, and notifications. For businesses, this creates a critical challenge: How do you capture your target audience’s attention and keep them engaged? The answer lies in hyper-personalization‌, ‌a strategy that uses AI, data analysis, and business intelligence to deliver experiences that feel uniquely tailored to each individual. But

Nowadays, data is perceived as a source of control or power—that is, data plays a vital role in guiding and informing teams. We also know that data is so critical to knowing who your constituents are and building truly meaningful relationships. Institutions collect huge amounts of data— not just on active students but also on

As marketers, we know that personalization isn’t a “nice to have” anymore. It’s a must. But even with new technology tools that promise to help better personalize campaigns, marketers are struggling to get it right. According to Salesforce’s 9th State of Marketing report, only 32% of marketers are completely satisfied with how they use customer

In a previous post, we built a custom model hosted in AWS SageMaker to generate Customer Success Scorecards (CSS). In this post, we’ll greatly improve the impact of our project by using Agentforce to build an agent that can tap into all of the previously built infrastructure to answer user questions about the model and

The internet is loud — especially for a small or medium-sized business (SMB). And, if you’re a small ecommerce business competing with large enterprises, you’ll face plenty of David vs. Goliath moments. However, there’s space for everyone; commerce business owners expect online purchases to drive a significant revenue increase in the next two years. Our

If we were to describe a small and medium-sized business (SMB) owner’s life using a movie title, we’d say: Everything Everywhere All at Once. Running a small business requires wearing a dozen hats daily, but a sole proprietorship reduces the complexity. If you’re planning to start a small business, find out if a sole proprietorship