CRM

Exceptional customer service is crucial for media and entertainment companies to maintain an edge in an increasingly competitive market. Consumer choice is virtually endless, and jumping from provider to provider is easier than ever. Bottom line, customers want frictionless service (for example, no issues with streaming, easy onboarding, fast problem resolution, and billing management) and […]

AI, and especially AI agents, can go from buzz to bust, or from buzz to better business. It’s up to you. For those who succeed, it’s a genuine game-changer for customer experience. As businesses navigate the fast-paced digital world of customer service, AI agents have evolved from an emerging trend to an essential tool. In

Commerce evolves so fast. It takes a trailblazer mindset to keep up, let alone get ahead of the curve and help others. Commerce Crew members are a special type of leader in the commerce community, who—through experience and skill—shape the industry and inspire others to do the same.  With shared values of community, growth, and

Remember the viral case of an airline forced to honor incorrect fare terms that a chatbot gave a customer? As AI agents step into bigger roles, automating and carrying out complex tasks, accountability for mistakes like this is a real concern. When AI makes decisions on its own, who’s on the hook if things go sideways?

Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. To keep you in the loop, we’ve created a central location for product release information. This is where you’ll find the latest information on our innovations, including Agentforce, our

In the Salesforce Spring ’25 release, native Apex Zip support is generally available through the ZipReader and ZipWriter classes in the Compression namespace. This opens the door for many great use cases. One of these use cases is the ability to read and write Excel (XLSX) files natively on the platform using Apex only, without

What if every customer interaction felt effortless? Smarter, faster, and more personal? That’s exactly what AI-powered agents like Agentforce➚➚ are designed to do. They handle the repetitive stuff so your team can focus on what matters: building real connections and driving results. Not sure how to get started? You’re not alone. When we first rolled

Feeding America is the largest hunger-relief nonprofit organization in the United States. Their mission is to feed America’s hungry, raise awareness about food insecurity and hunger, and ensure equitable access to nutritious food for all through a nationwide network of more than 200 member food banks, 21 statewide food bank associations, over 60,000 partner agencies,

In the dynamic world of startups, the term “unicorn” is more than just a mythical creature, it’s a symbol of big dreams, innovation, and the potential to do something huge. A unicorn business is a startup valued at or over $1 billion which means such companies are not only smart with money but also changing

With 64% of sales reps expected to miss quota this year and 85% having fallen short last year, businesses can no longer rely on traditional sales tactics alone. Learning how to generate leads is just one part of the equation to increase sales — success hinges on converting those leads into long-term customers and fostering