CRM

The digital age has brought unprecedented convenience, but at a cost to our planet. The rapid growth of digitalization has made the Information and Communications Technology sector, including digital marketing, responsible for 2.5%–3.7% of global greenhouse gas emissions, surpassing both the aviation and shipping industries combined. This environmental impact can stem from the energy-intensive IT […]

Several factors can affect the reliability of agent answers, including the quality of input for each action and their execution conditions. Variables are a new structured memory type in Agentforce that can be exchanged between actions and leveraged as conditions to trigger agent actions and impose determinism, thereby enhancing control over these elements.  If you’re

Since launching Marketing Cloud Growth and Advanced Editions last spring, we’ve been expanding access worldwide with data residency and channel support. In 2024, we launched Growth and Advanced Editions in North America, Asia/Middle East and Latin America, allowing these customers to take full advantage of Marketing Cloud on the Salesforce platform. This includes using one

What if I told you that you have everything you need to reach your revenue goals today? All you have to do is tap into your sales team’s potential and equip them to transform their ambitions into actionable goals — all you need is the right training. Building a successful sales team takes time, strategy,

Artificial intelligence (AI) is changing the way you grow your startup or small and medium business (SMB), helping you work smarter, automate tasks, and make data-driven decisions. But with so many different AI models available, how do you know which one is right for your business? Should you use predictive AI to anticipate customer behavior?

Today’s economy is turbulent. Geopolitical shifts, supply chain disruptions, and trade wars contribute to this. Rapid technological advancements in artificial intelligence (AI) also play a role. This roller coaster ride might seem like an anomaly. But all this turbulence, might very well  become the new normal. Fasten your seat belts. The global marketplace is volatile.

The Health and Life Sciences (HLS) industry is experiencing a fundamental shift driven by changing consumer expectations, tighter regulations, and a surge in digital innovation. Its ecosystem has a wide spectrum of players, especially within the United States. They include providers, payers, pharmaceutical and medtech organizations, and the public sector. Within all of these, there’s

Like many sports fans, I get excited about the Big Game — but not just because it’s a fun showdown. It’s FanDuel’s biggest event of the year, with millions of users driving a massive surge in real-time gaming activity. FanDuel is a leading sports gaming company, offering sportsbook, fantasy, casino, racing, and other games to

If your service reps are feeling the pressure, they’re not alone. According to the latest State of Service report, 86% say customer expectations are higher than ever. That’s where you come in. As an admin, you’re the one making sure your team has the tools to meet those expectations. Enter: Service Replies. This artificial intelligence