CRM

How do you expect today’s marketing channels to change with AI agents? Agents will be a boon for our industry. They will perform actions for companies and individuals that simplify many of the tasks that we do today by clicking and browsing on our own. They will also change the way consumers and brands engage. […]

Dreamforce will be here before you know it! This year, it will be the largest AI event in the world where you can learn how to transform your company into an AI enterprise. For our 23rd annual event, Salesforce customers, partners, and employees will gather for learning, fun, community building, and philanthropy. And with so

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer

When you first create an agent—like a service agent for support queries—it can be tempting to deploy it right away. However, by following a test-driven development (TDD) approach, you write tests first, set clear expectations, and then build your agent to pass these tests. This process, combined with creating a robust test dataset and running

A strong online presence is more important now than ever before for startups or small and medium-sized businesses (SMBs). And digital marketing is what builds that presence.  We all know that marketing can be a full-time job‌ — ‌and can be daunting — especially for new entrepreneurs. To help you get started, we’ve compiled a

The rise of AI is undeniable, with its adoption outpacing even the most optimistic projections. In fact, the average number of AI models being used doubled from 2024.  As organizations race to embrace the power of AI, a new frontier is emerging: the agentic enterprise. This next evolution promises unprecedented independence, empowering systems to respond

Brands are increasingly turning to innovative commerce solutions to stay competitive. Going Direct to Consumer with Salesforce offers a range of benefits that can help brands thrive in the digital marketplace. A Competitive Advantage for Direct-to-Consumer From implementing AI efficiently and cost effectively to ensuring a great customer experience that is secure, there are plenty

Salesforce has made steady progress on improving Lightning Experience performance. We started a dedicated program to improve Lightning Experience Page Time (EPT) and shared our plans with you. By the program’s first anniversary, we achieved a 12% boost, and at Dreamforce 2024, we announced that Lightning is now 25% faster. But our work doesn’t stop

Last week, four major research universities announced sweeping budget restrictions. Northwestern cut non-personnel budgets by 10%. MIT froze hiring. Washington State began planning for what their provost carefully termed “near-term futures where reductions are necessary.” These moves come as the Trump administration’s new policies threaten to slash federal research funding, with some institutions facing losses