CRM

AI is reshaping every business — ready or not? Nearly 80% of SMBs using AI say it’s transforming their business, yet many companies struggle to scale AI effectively for real impact. The key isn’t just adopting AI—it’s empowering your workforce to use it. Without proper AI literacy, businesses risk inefficiencies, compliance challenges, and missed opportunities.  […]

Salesforce DevOps Testing is now generally available — and it’s here to help teams move faster without sacrificing quality. Built to work seamlessly with DevOps Center, DevOps Testing simplifies testing across your pipeline, ensuring that all changes made by your development teams meet your company’s quality standards before they can be deployed to production. In

We know that as a Salesforce Admin, you love tackling high-impact projects‌. From streamlining processes to improving data quality and enhancing the user experience, if it’s going to help your business, it’s fair game.  But not every initiative needs to feel groundbreaking‌—‌some are simply necessary and part of your core responsibilities as a Salesforce Admin.

Traditional applications have a fixed set of features that are hardwired in static UIs. In contrast, AI agents have virtually unlimited capabilities, driven by natural conversation. But if the future of applications is conversational, shouldn’t it expand beyond the confines of a chat box or a sidebar? Shouldn’t it take center stage? Slack is already

Starting a small and medium-sized businesses (SMBs) today is like setting sail on a journey, where social media serves as the wind in your sails. According to Salesforce, 48% of customers prefer using social media to learn about small businesses. Social media looks enticing to everyone. But then the reality of social media reels in

First things first: How are you doing? Are you taking care of yourself and drinking enough water? Before we dive in, we want to acknowledge the moment. If you run a business or you’re at the helm of decision-making for commerce, we see you. As tariffs loom large and create a cloud of uncertainty, we

Compliance isn’t just about checking boxes — it’s about building trust and safeguarding both customer and company data. According to PwC’s Global Compliance report, 51% of respondents view cybersecurity and data privacy as top compliance priorities.  That’s why Salesforce is excited to share recent milestones in its compliance journey that directly contribute to a better,

Feeling unsure about the challenges ahead for your brand? Economic uncertainties like shifting trade policy, supply chain disruptions, and workforce retention are reshaping consumer behavior, with 85% of shoppers now trading down for lower-priced goods. This shift, along with ongoing operational inefficiencies, is putting significant pressure on companies’ margins.  Today, consumer goods brands need a

Generative AI (GenAI) technologies are increasingly integrated into every part of our daily workflow, from drafting emails to generating and fixing code with large language models (LLMs) and agents. Ensuring the safety and integrity of these LLM-based solutions, and protecting end users from potential harm is crucial. At Salesforce AI Research, we innovate on systems