CRM

Data is the lifeblood of any successful business. Nowadays, companies across all industries rely on various data platforms to manage their information. While innovations have made it easier for organizations to integrate and consolidate data from multiple sources, these advancements introduce increasingly sophisticated cyber threats. It’s crucial for organizations to protect their data from unauthorized […]

We hear a lot these days about the need for close alignment between sales and marketing teams. But for consumer goods (CG) brands, which are increasingly challenged to beat margins and achieve profitable growth, aligning sales and service can reap huge benefits.  It makes sense: Consumer goods sales and service teams both interact with customers,

The technology landscape is changing rapidly, with businesses generating and using vast amounts of data from diverse sources. As a result, customers interact with brands across multiple channels and applications, leaving behind digital footprints that can be difficult to connect. This fragmentation of customer data poses significant challenges for organizations seeking to deliver personalized experiences

Tech is still a growing industry, always moving forward. Innovation drives business — just look at the huge changes brought by even the earliest days of generative AI. In fact, according to the Bureau of Labor Statistics, tech is predicted to be one of the fastest-growing industries in the next decade. As the tech market

Old Dominion University (ODU), located in the city of Norfolk in the metropolitan Hampton Roads region of coastal Virginia, is a dynamic public R1 research institution that serves its students and enriches the Commonwealth, the nation and the world through rigorous academic programs, strategic partnerships and active civic engagement. ODU was founded in 1930 and

For enterprise customers preparing for major events, go-live rollouts, or simply aiming to improve overall application performance, scale testing is an essential process. Whether you’re gearing up for a surge in user activity or testing the resilience of new customizations, scale testing helps ensure your system is prepared to handle increased loads smoothly.  Let’s walk

Imagine how much time you waste keeping call notes and tracking conversation data. Probably a lot, since sales reps spend 70% of their week on non-selling tasks, according to the Salesforce State of Sales Report. Computers, on the other hand, can do tasks much more quickly and productively than humans. One of the ways this

Are you a Salesforce Admin managing multiple orgs? If so, Data Cloud One is the game-changer you’ve been waiting for. This new solution simplifies the complexities of using Data Cloud across multiple orgs, making it easy to access a unified Customer 360 profile and take action. Utilize powerful features like calculated insights, Data Cloud-triggered flows,

Artificial intelligence has come a long way from its early beginnings, evolving from science fiction to a powerful force shaping industries across the globe. But how did we get here, and what’s next for artificial intelligence (AI) as it continues to transform the way we live and work? To explore this, I had a far-reaching