The evolving admin landscape The Salesforce Admin role is continuously evolving, especially with the integration of artificial intelligence (AI). As Salesforce Admins, we play a crucial role in ensuring our users get the most out of the platform, and sometimes that means adapting to where our users are most comfortable. One such place is Slack, […]
How Admins Can Bring the Agentforce Advantage to Slack Read More »
The Summer ’25 release is rolling out to your sandbox and production environments starting in April and continuing through June 2025. Get ready — this release includes product updates and new features to enhance your development experience. Whether you’re looking to build agents for your business, build a solid data foundation on Data Cloud, or
The Salesforce Developer’s Guide to the Summer ’25 Release Read More »
Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. It represents the percentage of net revenue you make that exceeds the cost of goods sold (COGS). GPM provides valuable insights into your company’s operational efficiency and pricing strategies. As a small and medium business (SMB), understanding this metric is crucial
Gross Profit Margin: How to Calculate It and What It Tells You Read More »
Dreamforce 2025 is your stage. Join us in San Francisco (and on Salesforce+) this October 14-16, where we’ll spotlight the most innovative, thoughtful, and trailblazing Salesforce Admins in the world. If you’ve got ideas, lessons, or real-world stories that can help admins grow, we want to hear from you! The Admin Track at Dreamforce 2025
The Dreamforce 2025 Admin Track Call for Participation Is Open! Read More »
The countdown is on for Dreamforce 2025, the world’s largest, most trusted AI event, coming October 14-16, 2025 both in person in San Francisco and virtually on Salesforce+. Attendees from around the world will experience three days of groundbreaking innovation, bold ideas, visionary inspiration, and agentic transformation that will shape the future of their organizations
The Dreamforce 2025 Call for Participation Is Now Open Read More »
If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. It’s all exciting and good — until projects overlap and no
5 Reasons Your Company Needs an AI Committee Read More »
The month of May is the perfect time to start optimizing one of the most crucial components of a successful peak shopping season later in the year: your checkout and payments experience. Faster, smoother, transparent—these are the hallmarks of a good checkout page that shoppers come to expect if they are going to ultimately click
Ready for the Holidays: Assess Your Payments and Checkout in May Read More »
Startups and small and medium-sized businesses (SMBs) are already juggling a million priorities, so why add changing sales strategies to the list? But, startups are built for speed and adaptation. Big companies are bogged down by layers of approvals and meticulous planning. Instead of trying to mimic corporate giants, startups should lean into their unique
Best Startup Sales Strategies to Win More Customers Read More »
“Who in here knows how healthy their pipeline is?” This is the question that I and over 400 advancement experts were asked during the session “Reviving Generosity: Data-Driven Strategies for a Healthier Donor Pipeline” at CASE Drive 2025 in April. Now, the expectation was that every advancement leader in the room would respond with an
7 Key Advancement Insights From CASE Drive 2025 Read More »
With 21,000 locations spread across Latin America, OXXO is one of the largest convenience store chains in the world. As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, that’s no easy feat. But the OXXO
