CRM

Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. To keep you in the loop, we’ve created a central location for product release information. This is where you’ll find the latest information on our innovations, including Agentforce, our […]

In the Salesforce Spring ’25 release, native Apex Zip support is generally available through the ZipReader and ZipWriter classes in the Compression namespace. This opens the door for many great use cases. One of these use cases is the ability to read and write Excel (XLSX) files natively on the platform using Apex only, without

What if every customer interaction felt effortless? Smarter, faster, and more personal? That’s exactly what AI-powered agents like Agentforce➚➚ are designed to do. They handle the repetitive stuff so your team can focus on what matters: building real connections and driving results. Not sure how to get started? You’re not alone. When we first rolled

Feeding America is the largest hunger-relief nonprofit organization in the United States. Their mission is to feed America’s hungry, raise awareness about food insecurity and hunger, and ensure equitable access to nutritious food for all through a nationwide network of more than 200 member food banks, 21 statewide food bank associations, over 60,000 partner agencies,

In the dynamic world of startups, the term “unicorn” is more than just a mythical creature, it’s a symbol of big dreams, innovation, and the potential to do something huge. A unicorn business is a startup valued at or over $1 billion which means such companies are not only smart with money but also changing

With 64% of sales reps expected to miss quota this year and 85% having fallen short last year, businesses can no longer rely on traditional sales tactics alone. Learning how to generate leads is just one part of the equation to increase sales — success hinges on converting those leads into long-term customers and fostering

Remote work is reshaping how we view collaboration and productivity in business. Culture in the future of work means thinking beyond the physical office. Not everyone nowadays prefers sitting in an office for work. They can work from mountains, beaches, valleys and at home, in the comfort of their own space. With the hybrid work

Every day, consumers are flooded with ads, emails, and notifications. For businesses, this creates a critical challenge: How do you capture your target audience’s attention and keep them engaged? The answer lies in hyper-personalization‌, ‌a strategy that uses AI, data analysis, and business intelligence to deliver experiences that feel uniquely tailored to each individual. But

Nowadays, data is perceived as a source of control or power—that is, data plays a vital role in guiding and informing teams. We also know that data is so critical to knowing who your constituents are and building truly meaningful relationships. Institutions collect huge amounts of data— not just on active students but also on

As marketers, we know that personalization isn’t a “nice to have” anymore. It’s a must. But even with new technology tools that promise to help better personalize campaigns, marketers are struggling to get it right. According to Salesforce’s 9th State of Marketing report, only 32% of marketers are completely satisfied with how they use customer