CRM

Today’s commerce professionals are navigating a rapidly evolving landscape—tasked with driving growth, delivering seamless customer experiences, managing omni-channel operations, and maximizing marketing ROI. That’s why it’s essential to continuously sharpen your skills, learn from a community of innovators, and develop a future-ready strategy. As we enter the fourth decade of modern commerce, one thing is […]

This article was co-authored by Holly Prouty and Tuhina Koppikar, Lead Researchers on the Salesforce Research & Insights team.  At TDX ’25, the Agentforce Feedback Zone gave the Salesforce Research & Insights team an opportunity to listen to and learn from 228 admins, developers, and architects exploring Agentforce capabilities.  Research & Insights partners tightly with

Building a strong brand isn’t just for big business. For small and medium-sized businesses (SMBs), brand guidelines can be the difference between an unforgettable presence and one that gets lost in the crowd. Without clear guidelines, logos get stretched, colors vary, and messaging feels inconsistent. This is your brand, it should be respected, just like

Salesforce AI Research introduces xGen-small – An enterprise-ready compact Language Model that combines domain-focused data-curation, scalable pre-training, length-extension, instruction fine-tuning, and reinforcement-learning to deliver Enterprise AI with long-context performance at predictable, low cost.  Flipping the Traditional Scale-Up Paradigm Small language models are uniquely suited to tackle the complex, high-volume inference demands of modern enterprises. Business workflows

Promotions can make sales easier. Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Benefits

Agents are powerful productivity tools and their power can extend beyond the Salesforce Platform, thanks to third-party service integrations. In the Spring ’25 release, we introduced External Service (ES) actions for agents, a simpler and faster way to call third-party services from an agent. In this post, we’ll look at the different components at play,

Introduction  As AI agents become part of our everyday workflows, we expect them to handle tasks quickly, clearly, and thoroughly. But to do that, they need to fully understand what we’re asking — and that often takes more than a single message. Take this simple ask: “Can you cancel an order for customer Jane Doe?”

With today’s customers expecting seamless service, personalized interactions, and solutions that anticipate their needs, smooth partnerships – including those between sales and service teams  – within businesses are crucial.  When sales and service teams are working in different systems and processes, it becomes difficult to deliver on these high expectations. While our research finds that