CRM

What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You

What a Dreamforce week it’s been – it feels so good to catch up with Trailblazers, hear so many wonderful ideas, and unveil innovations we’ve been working on at Salesforce. Customer-driven relationships have been a big theme this year, namely how we can use data and AI to bring our internal teams together and deliver […]

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4 Key Sales Takeaways from Dreamforce 2024, the Biggest AI Event of the Year

We’re in the midst of an AI selling revolution, with 81% of sales teams currently investing in AI. But how can sales teams make the most of it, ensuring predictable growth and competitive advantage? To answer that question, Dreamforce offered a firsthand look at Salesforce’s latest AI-powered innovations — including Agentforce, a new collection of

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Dreamforce 2024: Education Keynote Highlights: Elevate Every Education Journey with AI + Data + Action

Salesforce’s highly-anticipated Dreamforce 2024 conference is finally here, and the Cloud for Good team joined education leaders and industry peers for Dreamforce’s education keynote. The keynote explored the significant shift in education technology, emphasized the transformative roles that AI and data play in supporting students, staff, and alumni and achieving educational goals in a whole

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Build Your Own Customer Success Scorecard with Amazon SageMaker and Data Cloud

The Customer Success Scorecard (CSS) helps our customers better understand their use of Salesforce products. Whether it’s implementation details or license activations, you can track progress over time and double-click on specific areas of your organization’s performance. As you can imagine, this takes a lot of data: telemetry, business metrics, CRM data, and more. Data

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What is Customer 360?

Product-centric businesses make a habit of telling customers what they can’t do, what’s not possible. “No, you can’t collect your online purchase from the store – that would slow distribution”. “Sorry, we can’t transfer that credit, there’s not a back-end process for us to track it”.  Outstanding customer experience (CX)? Hardly.  Today, 80% of customers say

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Connect Teams and Data with the New Salesforce Foundations

As Salesforce Admins, you’re well-versed in delivering Salesforce features to your users and stakeholders. Now, we’re making it even easier for you to get the most out of Salesforce by adding cross-department features built into your existing CRM. The exciting news from Dreamforce ’24 is Salesforce Foundations, which brings built-in, key features to Sales Cloud

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Prepare for the AI-Powered Future for Free with New Trailhead Content and Enhancements

We’re in the midst of the AI era. Now, every business is looking to incorporate new technology and agents into their operations to optimize work and outcomes. And Salesforce, the #1 AI CRM, is at the forefront of this revolution creating technology that helps you work smarter and connect more deeply with your customers.  But

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