CRM

The pace of digital transformation has made scalability a must-have for any business aiming to stay competitive. And the stakes are high. Without the ability to scale, you risk falling behind as customer demands and market conditions evolve. But what does it take to build a scalable business that can handle growth without sacrificing performance […]

How can a brand turn a social media “like” into a sale? Or better yet, a loyal customer? AI gets all the attention right now, but the answer is less sexy. It’s data.  Picture this. You’re a global consumer retail brand with a presence across brick-and-mortar locations, an ecommerce site, and social media storefronts. A

At Salesforce, we don’t just talk about making a difference — it’s core to who we are as a company. Our company values of trust, customer success, innovation, equality, and sustainability drive everything we do. As we gear up for Dreamforce, our annual gathering of thought leaders, industry pioneers, and trailblazers, we’re excited to delve

Winter ’25 is almost here! Learn more about some of the features coming to Flow and check out Be Release Ready to discover more resources to help you prepare for Winter ’25.  General Flow enhancements With Winter ’25, we’re introducing several features that will streamline the flow creation experience and simplify the maintenance of existing

The Winter ’25 release starts rolling out to your sandbox and production environments from September through October 2024. Get ready — this release is packed with product updates and new features that will enhance your development experience. Whether you’re looking to add AI capabilities to your business, build a solid data foundation on Data Cloud,

For sales pros and their companies, time is money. Time spent on a lead who isn’t a good fit means less time for prospects who are more likely to close. To help salespeople spend their time more effectively and bring in more qualified leads, some companies turn to a framework such as BANT. We’ll unpack

Agents are assistive and autonomous software systems. Based on user input or environmental conditions, they reason, plan, and take action to achieve given tasks or goals. They are like intelligent digital assistants, equipped with the aggregated knowledge and experience of human experts, and access to all relevant data. Agents are set to become ubiquitous across

Release managers who own the pipeline for one or many managed 2GP packages or unlocked packages want their DevOps build pipeline to be as efficient as possible. You may be a release manager at a Salesforce ISV partner that distributes apps using managed 2GP packages, or at a Salesforce customer company that manages your org

There’s no doubt about it: selling is tougher these days. Sixty-nine percent of sales professionals agree their job is harder now. That’s why sales prospecting tools are so important. They make the process quicker and more accurate for sales representatives. With the right tools, you can free up more time in your day to build customer

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. The decision-makers you’re trying to reach are human too. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. B2B social media marketing should be engaging and fun, while still helping