CRM

AI agents will become the heaviest consumers of APIs in the future, and hence, it’s more important than ever to design APIs that are both discoverable and agent-ready. That’s exactly where MuleSoft for Agentforce: Topic Center and API Catalog come into play.  In this blog post, we’ll show how you can leverage MuleSoft’s Topic Center […]

Shoppers kicked off the first half of 2025 with the same energy as they did in 2024 – cautious, calculated, and weary of looming economic challenges. The first quarter’s sales results reflected this mindset.  Online sales were essentially flat as consumers continued to wait out price and economic volatility. According to research by Salesforce, 51%

Starting or managing a small or medium-sized business (SMB) is a journey best guided by those who’ve walked the path before you. Podcasts offer entrepreneurs a chance to gain valuable information and connect with thought leaders in their field.  In under an hour, you can find comprehensive answers and practical advice for business strategy and

Imagine launching a new AI agent to handle key customer requests. It looks sleek, is integrated into your workflow, and it mostly works. But, then you find that adoption is slow, users aren’t getting what they need, and the agent sometimes fails to deliver on its promise. We’ve been there. At Salesforce, we use our

Advertising sales and operations teams in the media industry constantly juggle a multitude of challenges. For ad sales, the daily grind includes manually sifting through a sea of leads to find truly valuable prospects, followed by the time-consuming task of crafting customized proposals and optimizing pricing. Finding the data and information you need to do

As Salesforce Admins, we’ve dived headfirst into Agentforce. We’re building agents in Trailhead, attending workshops like Agentforce NOW, doing hands-on sessions with our Community Groups and at conferences like TDX, and coming up with ideas of how to put agents to work for our individual business need, even bringing that to fruition through events like

It’s been nearly six years since we first released second-generation managed packaging (2GP), which allows our AppExchange partners to build and distribute solutions using a CLI-based, source-driven, and automation-friendly development model. Since then, we’ve received a ton of great feedback from our developer community, and we continue to innovate in multiple areas around developer experience,

The world is changing fast, and so is the way businesses grow. A marketing tactic that worked last year might be outdated today. But keeping up with new strategies, tools, and trends can be overwhelming when you’re running a small and medium-sized business (SMB). Webinars help you stay ahead. Get updates on trends, insights from

For field service teams, the difference between reactive chaos and proactive control often comes down to one thing: scheduling. As a consultant, I’ve seen how scheduling optimization isn’t just a technical upgrade — it’s an organizational breakthrough. In one of my recent projects, I helped a construction company make the leap from a fragile, spreadsheet-run