CRM

Today’s consumers encounter an unprecedented number of brands on a daily basis. Their purchasing decisions are influenced by value, trends, and quality, which make them more open to experimenting with new products and brands. This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers.  To have an effective loyalty strategy, […]

According to the Salesforce State of Sales report, organizations use an average of 10 channels to sell to customers. That’s a lot of channels for sales teams to manage in an ever-changing landscape of business. Sales channels stand as the conduits that connect companies to their customers. Think of them as the highways of commerce,

Thanks to our partnership with Google, we are happy to announce that developers can now connect their Google BigQuery enterprise data warehouse to Salesforce Data Cloud without having to rely on an exact, transform, and load (ETL) process. This seamless integration is bi-directional and allows for data-sharing with Zero Copy approach.  This post is the

The healthcare sector is undergoing rapid evolution, driven by shifting patient expectations and cutting-edge technologies. Innovations like genomics, personalized medicine, and digital health tools are transforming the landscape.  As organizations embrace more digitized operations, including cloud computing in healthcare, they must also navigate a complex web of regulatory requirements such as the Health Insurance Portability

“It’s not me. It’s you.” Every CRO finds themselves thinking this about their original revenue engine at some point — usually after a period of growth.  It makes sense – in the early days of growth, your team had to be lean. But as your customers, head count, and company continued to scale, so too

People are pumped about the new visual design that’s gradually rolling out across new Salesforce editions. At Dreamforce ’24, experts from the Salesforce Product UX team showcased the updates to the user interface (UI) and shared best practices for the Salesforce Lightning Design System (SLDS). The most common question from attendees was: “When can I

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. By producing goods only as needed, JIT helps businesses reduce holding costs, improve cash flow, and free up valuable storage space.  Here’s everything you need to know about JIT inventory management, including its methodology, advantages,

Commerce has always been complex, but as technology advances and new channels, trends, and customer expectations arise, it’s becoming increasingly difficult to create cohesive, compelling shopping experiences. In fact, 64% of commerce leaders say meeting customer expectations is harder than ever. The good news? Necessity breeds innovation. With the thoughtful implementation of unified commerce and

Imagine this: Q4 is coming to an end, and your team hasn’t met their quotas. They exceeded them. Each one of your reps has consistently demonstrated value in meetings and built strong relationships with their clients, leading 100% of those customers to renew their contracts. By all accounts, your team’s performance surpassed your expectations. You