CRM

AI Education: How to Reskill Your Team for the Future of Customer Experience

The world of customer service, or customer experience (CX), is changing fast. And artificial intelligence (AI) is playing a big role in that transformation, not only in automating tasks but also in reshaping how teams approach problem-solving. As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their […]

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The Agentic AI Era: After the Dawn, Here’s What to Expect

The recent launch of Agentforce marks a pivotal moment in orienting Salesforce and our customers’ businesses toward an AI-empowered future. In this emerging landscape, augmented by a network of AI agents, the role of humans at work becomes more empowered, interesting, and creative than ever before. We have now reached the Third Wave of AI, which

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Introducing Events and Partial Downloads in Bulk API 2.0

Salesforce’s REST-based Bulk API 2.0 provides a programmatic way to asynchronously insert, upsert, query, or delete large datasets in your Salesforce org. The Bulk API 2.0 Query jobs are built to process SOQL queries asynchronously and handle large data volumes (2,000 records or more) efficiently. To further enhance performance of Bulk API 2.0 Query, we’re

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2024 in AI Research: Building Blocks for the Agentic Era Ahead

As we enter this new year, we reflect on last year’s extraordinary – and yet systematic – progress that laid crucial foundations for this emerging era of agentic AI. Our Salesforce AI Research team delivered significant contributions across model architectures, evaluation frameworks, applied systems, and more. Below, we’ve curated a handful of the research milestones

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Seize the Trail with Trailblazer Quests: Start the New Year Strong

Hit the ground trailblazing in 2025! Level up by getting hands-on with Trailblazer Quests, connect with the amazing Trailblazer Community, and enter for a chance to win* some trail-tastic prizes. Table of contents What is Seize the Trail? Build, learn, and win with Agentforce Quests  Climb the ranks with more Trailblazer Quests Ready to Seize

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Solving the Impossible Problem of Sales Commission Management

For decades, organizations of all sizes have struggled to effectively manage sales commission. Look up any organization with a sales team on a reputable employer review site and you’ll likely find at  least one review, if not several, citing late, inaccurate, confusing, or constantly changing commission pay as a major criticism. Commission management is a

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AI For Startups: 9 Use Cases For Growing Businesses

Starting a business itself is challenging. You’re up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. Today, 90% of small to medium-sized business (SMB) and startups utilize AI to automate customer interactions, showing just how essential AI has become for driving customer engagement. With

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