CRM

Salesforce AI Research introduces xGen-small – An enterprise-ready compact Language Model that combines domain-focused data-curation, scalable pre-training, length-extension, instruction fine-tuning, and reinforcement-learning to deliver Enterprise AI with long-context performance at predictable, low cost.  Flipping the Traditional Scale-Up Paradigm Small language models are uniquely suited to tackle the complex, high-volume inference demands of modern enterprises. Business workflows […]

Promotions can make sales easier. Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Benefits

Agents are powerful productivity tools and their power can extend beyond the Salesforce Platform, thanks to third-party service integrations. In the Spring ’25 release, we introduced External Service (ES) actions for agents, a simpler and faster way to call third-party services from an agent. In this post, we’ll look at the different components at play,

Introduction  As AI agents become part of our everyday workflows, we expect them to handle tasks quickly, clearly, and thoroughly. But to do that, they need to fully understand what we’re asking — and that often takes more than a single message. Take this simple ask: “Can you cancel an order for customer Jane Doe?”

With today’s customers expecting seamless service, personalized interactions, and solutions that anticipate their needs, smooth partnerships – including those between sales and service teams  – within businesses are crucial.  When sales and service teams are working in different systems and processes, it becomes difficult to deliver on these high expectations. While our research finds that

You’ve probably heard it a million times — successful entrepreneurs talking about the books that changed their lives. They always swear by it, right? And while you might roll your eyes at yet another book recommendation, there’s truth to it. A single great book can change how you think, run your small business, and make

With so many pricing models to choose from, finding the right one for your product or service can be challenging. Choose the right model, and you could potentially unlock more revenue, market share, and customer satisfaction. But price your items incorrectly and you could damage your brand, ruin your profit margins, and create cash flow

As Chief Experience Officer at Salesforce, I work with business leaders to bring AI agents into their customer touchpoints and employee experiences. Most leaders are at the very beginning of a greater vision for how to integrate AI and they ask a fundamentally human-centered question: How do I make sure agents will work well for