CRM

Reach Out and Read (Reach Out) is a nonprofit organization that gives young children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together. It is the only national pediatric literacy model endorsed by the American Academy of Pediatrics and annually serves 4.4 million children and families across […]

Imagine being able to create custom chatbots or generative AI services within your Salesforce org, effortlessly integrating with multiple large language models (LLMs) using REST API or Apex. This is now possible with the Model Builder and the Models API. In this blog post, we will explore Model Builder and the Models API, showcase how

87% of business buyers expect reps to act as trusted advisors. By diving into their pain points and finding a champion, you can be the one they turn to. Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a

Telecommunications customers expect fast, personalized, and seamless service. If they don’t get it, they’ll change providers in a heartbeat. It’s that stark reality that has providers scrambling to meet those expectations – while also creating more and more efficiencies with an eye on profitability. Artificial Intelligence (AI) is at the heart of this future of

One of the biggest announcements for developers at Dreamforce 2024 was Local Dev (beta), a new feature for developing Lightning web components (LWCs) faster. Typically, to view how your LWC changes look and behave, you deploy them to your org and refresh the whole page to see the changes. With Local Dev, you can now

Content creation and distribution has long been a pain point for marketers. New research from the Content Marketing Institute found that 54% of B2B marketing respondents lack the resources to produce quality content at scale. A similar problem exists in the B2C space: marketers are so busy churning out content that they can’t make their

Ready to take the next step in your admin career but unsure where to start? Take a page out of my book and learn development fundamentals to jumpstart your abilities as an advanced admin and extend your Salesforce Platform knowledge. Several years ago, I was at a career tipping point. I felt solid in my