CRM

Making revenue-impacting decisions for a commerce business takes resolve. Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. With advances in AI commerce leaders now have an opportunity to go faster and connect with […]

CARE (Cooperative for Assistance and Relief Everywhere) is a major international humanitarian agency that delivers emergency relief and long-term international development projects. Founded in 1945, CARE is nonsectarian, impartial, and non-governmental. It is one of the largest and oldest humanitarian aid organizations focused on saving lives, defeating poverty, achieving social justice, and fighting for women

Introduction Imagine taking a photo of a gas station sign displaying various fuel prices and asking an AI system, “How much gas can I buy with $50?” It might sound simple, but for the system, it’s a complex task. It has to identify where the prices are on the sign, extract the numbers using text

As I’m sitting here in Boston, Massachusetts writing this Spring ’25 release blog, it’s about 30 degrees Fahrenheit outside. I wear ski pants out while walking Mochi, and we had snow on the ground. I am most definitely wishing it was spring right now, where I can look forward to warmer weather and the idea

At Dreamforce 2024, we unveiled Agentforce, the agentic layer of the Salesforce Platform. Agentforce enables developers to customize pre-built agents, or create and deploy new agents, that work seamlessly across Salesforce apps, Slack, websites, and third-party platforms and apps. Traditional programming is limited when building intelligent systems. Instead of hard-coding every possible outcome to accomplish

Small and medium businesses (SMBs) are adapting quickly to the work-from-anywhere world. But with increased flexibility comes additional cybersecurity risk. Just in the past year, over half of small businesses suffered data breaches. Fortunately, there are steps your small and growing business can take to provide major security gains for relatively little time and money.

For manufacturers, ecommerce comes with added complexity. Highly technical product details, bulk reorders, and pre-negotiated pricing and entitlements have historically made it difficult to provide cohesive, consumer-like ecommerce experiences for B2B buyers. With Agentforce, it’s a lot easier to manage all the operational aspects and moving parts of B2B ecommerce. This is critical at a

How do you protect sensitive information while driving innovation? In a digital world full of growing regulations, privacy-conscious customers, and constant data breach threats, the challenge is real. Yet, data-driven insights and innovation are non-negotiable for success. This is where data masking shines. It secures sensitive information, like addresses or account numbers, while empowering seamless