CRM

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone. Many […]

In the not-so distant past, CIOs were primarily responsible for maintaining IT infrastructure and ensuring systems ran smoothly. However, digital transformation over the past decade and the recent explosion of AI have dramatically expanded their roles.  Today, CIOs, CISOs, and other IT leaders find themselves as central players in driving their businesses forward. This expanded

How do you expect today’s marketing channels to change with AI agents? Agents will be a boon for our industry. They will perform actions for companies and individuals that simplify many of the tasks that we do today by clicking and browsing on our own. They will also change the way consumers and brands engage.

Dreamforce will be here before you know it! This year, it will be the largest AI event in the world where you can learn how to transform your company into an AI enterprise. For our 23rd annual event, Salesforce customers, partners, and employees will gather for learning, fun, community building, and philanthropy. And with so

Marketing is in the middle of a tectonic shift from the past decade of robust tech stacking to the adoption and efficiencies of AI. Your marketing teams can finally shift their focus from complex technology integrations and data management to what truly matters: creating meaningful content and campaigns. Welcome to the age of agentic customer

When you first create an agent—like a service agent for support queries—it can be tempting to deploy it right away. However, by following a test-driven development (TDD) approach, you write tests first, set clear expectations, and then build your agent to pass these tests. This process, combined with creating a robust test dataset and running

A strong online presence is more important now than ever before for startups or small and medium-sized businesses (SMBs). And digital marketing is what builds that presence.  We all know that marketing can be a full-time job‌ — ‌and can be daunting — especially for new entrepreneurs. To help you get started, we’ve compiled a

The rise of AI is undeniable, with its adoption outpacing even the most optimistic projections. In fact, the average number of AI models being used doubled from 2024.  As organizations race to embrace the power of AI, a new frontier is emerging: the agentic enterprise. This next evolution promises unprecedented independence, empowering systems to respond

Brands are increasingly turning to innovative commerce solutions to stay competitive. Going Direct to Consumer with Salesforce offers a range of benefits that can help brands thrive in the digital marketplace. A Competitive Advantage for Direct-to-Consumer From implementing AI efficiently and cost effectively to ensuring a great customer experience that is secure, there are plenty