CRM

What good is your data if it doesn’t speak the language of your business? Consistent, trustworthy, and business-rich data is more important than ever for accurate decision making — and to deliver on the promise of AI in today’s agentic era.  However, many organizations struggle with distrust and inconsistencies in data because business context is […]

Each year, TDX brings developers, admins, and architects together to discover the latest innovations across the Salesforce ecosystem. This year’s event was jam-packed with hands-on workshops, dozens of demos, and hundreds of technical sessions that showcased how to build and deploy intelligent agents on the Salesforce Platform. We launched new products and platforms for developers,

When you’re building fast, it can feel like you’re putting a coat of paint on a moving train. So if you hit a barrier, it’s understandable to want to seek design shortcuts that solve your immediate needs – even if it’s potentially at the cost of long-term stability and future scalability.  After completing a Figma

Getting funding for your small and medium-sized business (SMB) is one of the biggest hurdles to cross as an entrepreneur. And every SMB owner will admit this: funding can make or break their business. Whether you’re just starting or scaling operations — understanding your funding options is the key to making ‌the right financial decisions.

What’s the one thing agentic AI can’t do without? Data. But just gathering data isn’t going to cut it — it needs to be accurate, secure, and private to really be valuable in.  You need a solid data governance framework to make it all work. 4 Steps to Achieve Success with Agentforce From assessing your

A successful digital customer experience is built on speed, accuracy, and efficiency, and AI agents deliver this in spades. But a great AI agent doesn’t just automate: It knows when to step aside.  Whether it’s a mortgage applicant with complex financials or a VIP customer with a unique request, AI agents must recognize their limits

For growing startups, every decision counts — especially those driven by customer data. As businesses strive to grow in competitive markets, the ability to understand customer data can mean the difference between success and stagnation. Learn the critical role of customer data management for startups, as we explore its transformative potential to grow your small

Customer service today is dominated by artificial intelligence (AI), and for good reason. AI can do everything from handling routine tasks with unparalleled speed to analyzing customer data and offering personalized recommendations. These are need-to-haves in a time where 77% of customers expect to interact with someone immediately when they contact a company, and 65%

When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the company’s marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys.  Greenwood was familiar with Salesforce

A finance team streamlines operations, thanks to an AI agent that reconciles transactions, flags discrepancies, and generates reports in seconds. A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that