CRM

From Internet Wild West to Agent Interoperability Picture this: It’s 1981. In a university computer lab, a researcher sits before a glowing green terminal, attempting to access data from another institution. After hours of reconfiguring settings and coding custom gateways, the connection fails—again. Across town, a government laboratory operates on an entirely different network standard, […]

At Salesforce, we believe that business can be the greatest platform for change, and that includes protecting our planet. Sustainability isn’t just a buzzword — it’s one of our core values, guiding how we operate and innovate. As we celebrate Earth Month, we want to spotlight how our incredible employees are driving climate action and

For nearly a decade, Salesforce has been at the forefront of AI innovation through the pioneering Einstein Platform. Einstein represents Salesforce’s native AI, deeply embedded across the entire product suite of Salesforce applications. This seamless integration empowers customers with intelligent insights and automation, driving more than a trillion predictions every week – a testament to

As a small business owner, you’re doing it all: an endless cycle of to-do lists, last-minute fixes, and trying to respond to every lead that comes in. Sound familiar? If so, sales automation might be the next step for your startup. Before you say it’s too complicated, let’s simplify it: sales automation and trusted artificial

Pursuing entrepreneurship by starting a small business is less complicated than it seems. But, what exactly qualifies as a small and medium-sized business (SMB)? And it begins with a simple question: What kind of business structure fits you best? Maybe you’re a freelance graphic designer offering digital services, or an independent hair stylist. You could

Lynn Knaak, Jeffrey Roy, and Ana Elena Vedoveli Francisco are all Salesforce alumni turned boomerangs – meaning they left the company and returned (to open arms!). So just what is it about Salesforce that continues to draw them, and many others, back? Let’s hear straight from the source: Lynn Knaak – Vice President,  SMB Sales

As companies contemplate building or implementing AI-powered technologies, what are user experience (UX) designers reading to meet this moment? We combed through design discussion groups and forums worldwide to find out which books keep surfacing as resources. The resulting list of titles reflects the collective challenges our field faces as teams grasp the evolving technology.

Event-driven architectures and the pub/sub pattern are powerful ways to deliver experiences that integrate multiple systems. These patterns allow you to build decoupled, asynchronous systems that span multiple services. They give your architecture the ability to gracefully and efficiently absorb spikes in traffic, process messages in near-real time, and evolve to take on new capabilities.