CRM

We continue our blog series exploring how to connect a MuleSoft application with Salesforce’s Einstein AI using the MuleSoft AI Chain (MAC) project. MAC streamlines the development process with a suite of connectors to LLMs, vector databases, APIs, and token management systems directly from within Anypoint Studio or Anypoint Code Builder. In this third post […]

Need help? There’s an app for that — and probably one for everything else on your plate. Small and medium-sized businesses (SMBs) are turning to technology to stay efficient and move faster. In fact, according to the Small and Medium Business Trends Report, 88% of growing businesses say technology helps them adapt quickly to change.

AI is changing customer service — just not in the sensational way some headlines would have you believe. It’s not about completely replacing people or shutting down contact centers. Instead, Agentic AI like Agentforce is steadily transforming how the work gets done — shifting roles, updating the skills teams need, and reshaping how service is

Targets, forecasts, and pressure; enterprise sales is often seen as a numbers game. But for Daisy Gita Santosa, it’s always been about something deeper. As Regional Vice President of Digital Sales at Salesforce, Daisy works across Singapore, Indonesia, Thailand, and Pakistan. Her days are packed — back-to-back meetings, regional travel, and big goals to hit

Many brands are seeing the benefits of agentic AI extend far beyond efficiency – it has become a direct driver of revenue. This has been the case for Norths Collective, the profit-for-purpose hospitality group based in Australia. Norths Collective has harnessed data and AI to create a powerful engine for loyalty and growth. It all

Imagine walking through the halls of the Louvre Museum in Paris. You’re there to see its most famous resident: the Mona Lisa. As you approach, you notice it’s not just hanging on the wall like the other works of art. It’s shielded by layers of security, like a climate-controlled environment, bulletproof glass, and constant surveillance.

Ever feel like you’re racing through your day, but nothing really gets done? Running a small and medium business (SMB) means making every minute count — but when your tasks are scattered across emails, sticky notes, messaging apps, mental checklists, and half-finished docs, it’s easy to lose track of what actually matters. And without a