CRM

Almost every small or medium business (SMB) could benefit from a Chief Revenue Officer (CRO), but few can realistically justify the cost of hiring one. CROs are high-value executives who deliver big benefits but also come with a hefty, six- or seven-figure price tag. That’s fine for enterprise-level brands. However, for companies just starting out […]

Last month, Own products officially became part of the Salesforce Platform. What does this mean for you? With Own security product capabilities now integrated into Salesforce Shield and Security Center, your organization can strengthen its security posture faster and more comprehensively than ever before. Additionally, the introduction of Backup & Recover, Data Mask & Seed,

Despite years of diversity initiatives and corporate promises, many women in insurance continue to face deeply entrenched challenges that can limit their advancement and impact. The insurance sector is now at an important juncture‌ — ‌continuing to work toward embracing the contributions of women will help create a more dynamic, efficient, and successful industry. But

You start a business, and people love what you’re selling. Money comes rolling in. Congratulations are in order. One important question, though: Is that money revenue vs. profit, and does the answer matter? If you want to keep your winning streak going, it does. In fact, understanding the differences between revenue vs. profit is key

Agentforce utilizes data from your CRM and apps to provide insights and take action on your behalf. Developers guide the Agentforce reasoning engine in orchestrating actions through topic instructions. Sometimes, these instructions need to include important business rules, written in plain, simple language. These rules often use data or responses from private actions. However, writing

As the founder of a sales advisory service, I am often asked to analyze businesses for all kinds of fundamental metrics — revenue, cost of goods sold, and profitability. While one company might be satisfied with a higher dollar amount of profit than another, if they really want to compare competitors of any size with

No matter how great your brand is, bad customer service can drive people away faster than you think. In fact, our research finds that 67% of customers feel frustrated when their issues aren’t resolved instantly. A customer might not always notice flawless service. But get it wrong one too many times, and that customer might

Better, faster, and cheaper. Marketing leaders’ goals haven’t changed, but they’re now being driven by the surge of AI and agents. They aren’t being asked to do new things – they’re evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical

Let’s be honest — marketing data can be complex. Each customer interaction, whether it’s a purchase, a website visit, or an email open, provides valuable data that helps marketers better understand their target audiences. But making sense of it all, from first-party interactions to zero-party preferences, can be a major hurdle. Without a clear audience

Agentforce agents can serve two primary purposes for a business: assisting employees and interacting with customers. Employee-facing agents help employees enhance productivity by automating tasks, summarizing data, and assisting with actions within Salesforce, operating with the user’s permissions. Customer-facing agents, often found on websites or apps, act as “digital labor,” handling tasks like answering questions,