CRM

Metadata Is Your Admin Blueprint for Building Better Agents

If the idea of Salesforce Multitenancy is important to understanding Salesforce as a platform, then the logical next step is to consider its use of metadata.  Metadata is fairly ubiquitous in the internet age. We all know it’s important to tag data and content with information and descriptions so that browsers, search engines, and, these […]

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Grow Your Customer Success Career at Salesforce: Real Stories, Real Growth

At Salesforce, your growth isn’t just encouraged — it’s a priority, with ample support and resources to help you navigate a dynamic career path in customer success. But growth isn’t always simple, and it’s certainly not always easy. Behind every career highlight reel is a story filled with pivotal moments, challenges, and unexpected turns. So

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Enhance Developer Productivity with Seamless Code Builder Access in Sandboxes

At Salesforce, our mission is to empower developers and admins with the tools they need to build, test, and deploy solutions efficiently. Recognizing that a smooth development process is vital to delivering high-quality solutions, we are excited to announce a significant enhancement that will streamline workflows across our platform: seamless access to Code Builder directly

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8 Actionable Tips to Protect Your Brand and Customers from SMS Scams

SMS scams have surged by more than 300% since 2020, driven by the explosion of online activity and digital transactions. What started with pandemic-related fraud – fake vaccine alerts, stimulus payments, and health advisories – has evolved into a sophisticated ecosystem of SMS-based phishing and impersonation scams. These scams don’t just impact individuals – they

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3 Steps We Take to Safeguard Your Salesforce Credentials

Salesforce offers over 50 certifications to validate your skills and advance your career. Protecting the integrity of these certifications is a top priority and essential to maintaining the high standards you expect. Here are three key steps we take every day to ensure Salesforce certifications remain secure. Step 1. Defense – We designed a strong

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Discover Entry Level Certifications: Salesforce Foundations

By 2030, 1.8 million new tech skills will be needed, creating opportunities for those with the right expertise. As Salesforce plays a growing role in digital transformation across industries, building Salesforce expertise through certification can help you stand out. Whether you’re a customer, partner, or job seeker, we’re here to support you – starting with

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How Salesforce is Investing in Account Executives with the AE Excellence Academy

Are you an ambitious sales professional looking to elevate your career and become one of the best in the industry? Imagine a company that not only equips you with cutting-edge technology but also invests heavily in your personal and professional growth. At Salesforce, that vision is a reality. Salesforce, an award-winning leader in the tech

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What Is Agentic AI For Small Business? Everything You Need to Know

Among the most exciting breakthroughs around artificial intelligence (AI) is agentic AI: a new breed of AI that doesn’t just follow instructions, but acts independently of human input to make smart decisions, and adapts on the fly to solve complex, real-world problems. Maybe you’ve heard of agentic AI and wondered what it is, or more

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