CRM

At the end of the day, it’s all about relationships and creating that trust and transparency between me and my clients. Heather Mao, Strategic Account Director, ASEAN and Public Sector When Heather Mao walks into the Salesforce Singapore office, she’s not just clocking in — she’s stepping into an ecosystem of innovation, collaboration, and fast-paced […]

True to the Core Deep Dive is a monthly virtual series that builds on the trusted format of the True to the Core sessions at Dreamforce and TDX. These sessions are known for their transparency, product insights, and direct Q&A with Salesforce product leaders. Now, we’re bringing that access and insight to you all year

Agentforce, the agentic layer of the Salesforce Platform, empowers the creation and deployment of AI agents to augment business teams and improve customer success. Powered by the Atlas Reasoning Engine and integrated with the Salesforce Customer 360, these agents can execute tasks across sales, service, commerce, and marketing. To ensure their real-world effectiveness, Agentforce allows

At Salesforce, we’re not just building AI, we’re studying how it’s reshaping our own work. This research takes an inward look at how AI is transforming the day-to-day realities of our user experience (UX) design team: how workflows are evolving, what new skills are emerging, and how expectations are shifting.  By understanding our own changes

Hey, small and medium-sized business (SMB) owners, we have a quick question for you. Where do you keep all your data? Is your customer data is in one place, and your sales numbers in another? How about inventory records?  Our latest Small and Medium Business Trends Report showed that more than half (53%) of SMB

This article was written in partnership with TheMuse.com, a values-based career platform. View the original article, including the full Q&A, here. How’d you get started in your current field? Did you always have a clear path, or did you end up somewhere unexpected? For Amy Nguyen, Enterprise Corporate Sales (ECS) Account Executive at Salesforce, the latter

Humans innately know how to communicate. So, when they participate in a conversation, they understand how to take turns talking. In that exchange, people expect a familiar and predictable flow. They don’t have to know anything about linguistics or conversation design to interact with other people. As AI becomes the front door to product experiences

This article was co-authored by Salesforce Program Manager Anna Bromley and Salesforce Solution Architect Jeff Kallenbach. From Hackathon pitch to working demo in 14 days  Let me take you back to June 2025. The lights were bright overhead, and the low hum of TDX London buzzed around. Jeff and I were on stage, about a

Digital creators are the storytellers and artists of our time. They use the internet as their stage to connect with people through their creations. And they’ve become a global phenomenon. Creators build a direct connection with their audience, which is why small and medium-sized businesses (SMBs) team up with ‌them to reach new audiences and