CRM

3 Ways Marketers Can Use Salesforce Flow to Reach Customers at the Right Time

One workflow and one dataset: it’s an ideal state for marketers. Imagine a scenario in which marketing, sales, commerce and service teams are connected, providing a unified and consistent customer experience. All the data is in one place, so there’s no need to waste time with multiple sources. Now bring in an agentic AI layer

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Use Agentforce for Quick Access to Data in Salesforce and Data Cloud | How I Solved It

Welcome to another “How I Solved It.” In this series, we do a deep dive into a specific business problem and share how one Awesome Admin chose to solve it. Once you learn how they solved their specific problem, you’ll be inspired to try their solution yourself! Watch how Team Code Cortex built an asset

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What to Know About Data Segmentation and Activation in Salesforce Data Cloud for Direct Response

In my last blog, I mentioned how excited Cloud for Good is about Salesforce Data Cloud for Direct Response and the functionalities it offers that can enable organizations to develop and execute impactful direct mail marketing programs. Today, Cloud for Good Director of Direct Response Stephen Earheart and I will share key highlights that direct

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5 Ways Marketing Intelligence Solves Your Biggest Campaign Performance and ROI Challenges

Are you optimizing campaigns before it’s too late, or are you constantly playing catch-up, reacting to yesterday’s results? Can you truly prove your ROI, or are you relying on vague assumptions and gut feelings? If you’re struggling to turn data into dollars, to connect your marketing efforts to tangible revenue growth, you’re not alone. Many

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How CIOs Can Securely Innovate with New Platform Capabilities 

In the not-so distant past, CIOs were primarily responsible for maintaining IT infrastructure and ensuring systems ran smoothly. However, digital transformation over the past decade and the recent explosion of AI have dramatically expanded their roles.  Today, CIOs, CISOs, and other IT leaders find themselves as central players in driving their businesses forward. This expanded

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Your Marketing Channels Are Going to Get Disrupted by AI. Here’s How You Can Prepare.

How do you expect today’s marketing channels to change with AI agents? Agents will be a boon for our industry. They will perform actions for companies and individuals that simplify many of the tasks that we do today by clicking and browsing on our own. They will also change the way consumers and brands engage.

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