CRM

Most marketers can explain what a customer clicked. Far fewer can explain which offer actually moved revenue. This is especially the case when the engagement was a discount auto-applied at checkout or a code typed into the cart, as opposed to clicking on an offer tile to apply. That blind spot is expensive: unredeemed incentives, […]

Try AI in Salesforce Suites Imagine you’re a founder running from a client meeting to a local networking event. You have a handful of notes about a new deal, but no time to sit down at a laptop. Instead of waiting until the end of the day when details are fuzzy, you simply speak into

The biggest shift AI is bringing isn’t just what’s being built or the new tools – but also the people behind the innovation. We’re moving away from relying solely on developers with extensive coding expertise, to a variety of individuals and team structures to bring solutions to life.  At the same time, development cycles are

Mark your calendars for our Connections conference in Chicago on June 3 and 4. As the industry rapidly shifts toward agentic AI innovation, we’ve built an event designed to keep you ahead of the curve and ready for what’s next. We’re bringing you two high-energy days designed to sharpen your skills and expand your network

Key Takeaways Having a small business LinkedIn strategy can help build meaningful connections and grow your community faster.  Try connecting your LinkedIn strategy with your business tools, like a CRM.  Learn tips on optimizing your LinkedIn profile, engaging with connections and sharing industry content to nurture relationships over time. This summary was created with AI

On the Agentforce 360 Platform, what starts as a request for a “simple form” can quickly lead to a series of architectural decisions. While the technical execution of a form may be simple, making the right decisions for its long-term success is a significant challenge. You must account for data integrity, security, and a fragmented

At Salesforce, we believe that talent knows no bounds, and that different perspectives fuel innovation. Few stories exemplify this more powerfully than that of Luis Salazar, who joined us in 2025 as an apprentice in the Office of Accessibility. Luis was the first apprentice on the People with Disabilities program and he is now going

You’re two weeks from shipping an agent to production and you’re staring at the same question you’ve been circling for a month: how much of this should I let the model decide? Not whether to use a model at all. That decision’s already been made. But which decisions the model gets to make. The one

Salesforce is expanding its partner ecosystem for life sciences, aimed to help accelerate the industry’s imperative to transform into Agentic Enterprises. This growth includes deeper collaborations with leading Systems Integrators (SIs), specialized Content Partners, and Independent Software Vendors (ISVs), all designed to help pharmaceutical and medtech companies reimagine their operations for the agentic era.  As