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Data Cloud unlocks the full value of your data across the enterprise to deliver a unified and trusted view of the customer that’s deeply unified with the Salesforce Platform and actionable against all front-office applications. Today, we’re excited to introduce Enterprise Knowledge powered by Data Cloud, a suite of new unstructured capabilities that enable organizations […]

From startups to industry giants, every small or medium-sized business (SMB) goes through key growth stages. Each phase brings challenges to overcome and opportunities to seize. But here’s the truth most business guides don’t tell you — the tools and approaches that helped you succeed yesterday often become tomorrow’s obstacles. Understanding exactly where your business

Editor’s note: Our job on the careers blog is to pull back the proverbial curtain on what it’s really like to work at Salesforce. While we love writing these articles ourselves, sometimes the stories are best told by the people living them. One year ago, we introduced you to Alicia Wuerth, a driven graduate from

With the increasing use of agents in day-to-day operations, it becomes clear that users should not be limited to text interactions. With the Summer ’25 release, we’re introducing custom Lightning types, a new way to customize the appearance of agent conversations in Lightning Experience, enhance their interactivity, and add an initial layer of validation. In

A customer service workflow is the process a business establishes to handle customer questions and problems. It’s crucial to have one in place to meet the pressures of resolving issues quickly and keeping service levels high. Our research finds that 77% of service professionals feel their roles have become more complex, and another 61% cite

The business landscape never stands still. New technologies emerge, customer demands increase, and competition intensifies. However, continuous learning allows new or small and medium-sized business (SMB) owners to adapt quickly and remain relevant. It gives you a competitive edge, allowing you to compete with large enterprises. This is all the more true for commerce businesses,

AI is reshaping the workforce, but the rise of Agentic AI — systems that take action, not just respond — brings new challenges. These tools are already transforming customer service roles — streamlining layers of decision-making, requiring new skill sets from teams, and demanding careful oversight, governance, and continuous training to ensure responsible use. The

It’s said that every challenge you face is just an opportunity in disguise. So, what are your challenges (or opportunities) as a small business owner and how are you handling them? We wanted to see if we could help. So we asked the experts, dug into our own research from the latest Small and Medium

If the idea of Salesforce Multitenancy is important to understanding Salesforce as a platform, then the logical next step is to consider its use of metadata.  Metadata is fairly ubiquitous in the internet age. We all know it’s important to tag data and content with information and descriptions so that browsers, search engines, and, these