CRM

We’re thrilled to share that Salesforce has once again been recognized as one of the PEOPLE® Companies that Care for the ninth consecutive year! This honor celebrates organizations that not only achieve business excellence but also demonstrate unparalleled commitment to their employees, communities, and the environment.  So, why does Salesforce continue to be named to […]

With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Major mailbox providers (MBPs) Gmail, Yahoo, Apple, Microsoft and Orange have

True to the Core Deep Dive has arrived! In this post, we recap the key takeaways from our first episode on Setup and user access. This special monthly series builds on the trusted True to the Core format you know and love, offering you a closer, more focused look at specific Salesforce Platform topics with

In today’s business landscape, a significant portion of critical enterprise data remains trapped in unstructured files, such as PDFs, images, and other document types. Salesforce Data Cloud’s newest capability, Document AI, emerges as a powerful solution to extract structured data from these unstructured sources, making it available for processing and retrieval within Salesforce. In this

Nonprofits are often the beating heart of our communities. These organizations are frontline responders to pressing social and environmental challenges, but overwhelming administrative needs frequently bog down staff — pulling them away from the very communities they serve. Agentic AI is rapidly emerging as a game-changer for nonprofits, with digital workers able to handle the

Trust is everything in business, and case studies are one of the most powerful ways to earn it. A great case study doesn’t just tell people what you do — it shows how you solve real problems for businesses like theirs. For small and medium businesses (SMBs) case studies help build credibility and showcase real

Trust is everything in business, and case studies are one of the most powerful ways to earn it. A great case study doesn’t just tell people what you do — it shows how you solve real problems for businesses like theirs. For small and medium businesses (SMBs) case studies help build credibility and showcase real

Picture this: You ask your assistant to book a meeting. Instead of just adding it to your calendar, they check team availability, suggest a better time based on priorities, prep a doc, and loop in the right people. That’s not a workflow. That’s an agent. Enterprise software is shifting, from rule-based logic to intelligent systems