Google Search now powered by Gemini 3.5 Flash
Google’s new intelligent Search box – its biggest change to the search box in 25 years
Google Search Universal Cart, expands UCP and AP2
The funnel query pathway: A framework for measuring AI visibility
Reasoning lift: What happens to brand visibility when AI thinks harder
How to build custom SEO reports with Claude Code and Google Search Console
Google publishes guide to optimizing for generative AI search
Creating ‘Non-Commodity’ Content That Cuts Through The Noise
How AI may increase the value of SEO expertise
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric via @sejournal, @tonyadam
AI search loves listicles: What 25,000 URLs reveal about citations by Evertune
What Google’s UCP Tells Us About Agent-Ready Websites via @sejournal, @slobodanmanic
Inside AI Citation: Proven Strategies To Get Your Brand Cited via @sejournal, @lorenbaker
Google Ads costs keep rising, but conversion rates improved in 2025
The 5-layer framework for measuring GEO performance
From video tapes to AI: Frederick Vallaeys on the evolution of paid search
SEO or GEO audits fail without these 3 essentials
It Works Until It Doesn’t: AI Content Strategies That Backfire via @sejournal, @lilyraynyc
4 ways to strengthen buy-in for technical SEO work
When did 25% efficiency become not enough?
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) via @sejournal, @SequinsNsearch
