A 5-layer framework for measuring AI search performance
Topical Gravity: Why topics are the new unit of your search strategy
YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern
The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1
How to decide whether a keyword deserves its own page
WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster
Google confirms testing new buttons on home page to drive users to AI-powered search features
Study: ChatGPT ads appear on 26% of commercial prompts
The Scenic Route To ROI: Mastering Non-Linear Targeting In Google Ads
Google investigates Merchant Center outage
Yelp brings restaurant reservations and waitlists to ChatGPT
Technical SEO testing: How to build a stronger experiment
Google brings new AI agent capabilities to Ads and Analytics
Google Announces Campaign Benchmarking In Google Analytics via @sejournal, @MattGSouthern
Why the traditional link building model no longer works for AI search
Microsoft Clarity Now Separates Branded And Non-Branded AI Citations via @sejournal, @slobodanmanic
How to run ChatGPT ads: A step-by-step guide from early campaigns
Common Crawl Published A Manual For Being Visible To AI, I Automated It via @sejournal, @suganthan
How customers build confidence across the search journey
How To Remove Negative Content From Google Before AI Answers Cite It via @sejournal, @EraseDotCom
AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe
AI Search Only Feels New If Your SEO Was Shallow via @sejournal, @slobodanmanic
ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels
