Google appears to be testing new branded search controls in AI Max campaigns
Matt McGee on the Wild West days of SEO
Google Ads launches built-in lead management dashboard
How to train Claude to sound like your brand
How to structure paid social creative testing for better performance
Beyond RAG: Why every AI search platform is now agentic and what that means for your content
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews via @sejournal, @MattGSouthern
Why your B2B PPC metrics may be lying to you
Brad Geddes on 20 Years of Paid Search Evolution
Google adds AI shopping visibility insights to Merchant Center
Vanessa Fox on the birth of Google Search Console
Google expands customer acquisition targeting with “new prospects” mode
How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers via @sejournal, @trendos_com
How persuasive content taps into human psychology
5 places to find FAQ content that improves AI visibility
You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer via @sejournal, @DuaneForrester
Brand depth determines what AI systems recommend
Introducing ‘YBYS’: Your brand = Your SEO
The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage via @sejournal, @TaylorDanRW
WordPress Market Share Declines For Six Months In A Row via @sejournal, @martinibuster
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC via @sejournal, @brookeosmundson
Google Preferred Sources Hit 345K, Expand Into AI Search via @sejournal, @MattGSouthern
