Disney will provide a comprehensive omnichannel strategy for pharma marketers as fall arrives, Campaign Live writes. That includes sports programming: In upfronts
this spring, Disney Advertising pitched attractions like the Super Bowl and ESPN events to medical
companies. Disney has “a wide array of content that spans multiple demographics, so there’s a large user base that
makes their platform applicable to multiple disease states, which means tons and tons of different drugs,” says Justin Fried, chief media and innovation officer
at CMI Media Group and Compas. “It’s not a niche community where only
one is going to be successful.”