Women’s live sports boosted engagement for brands by 40% vs. the average prime-time ad. In 2024, there were 26 billion video impressions – up 131% vs. the year before – from 30,322 commercial airings
(up 37%)
Women’s live sports boosted engagement for brands by 40% vs. the average prime-time ad. In 2024, there were 26 billion video impressions – up 131% vs. the year before – from 30,322 commercial airings
(up 37%)