Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising – more than twice the 4.3% expansion he forecast when he first benchmarked 2024’s outlook in
September 2023.
Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising – more than twice the 4.3% expansion he forecast when he first benchmarked 2024’s outlook in
September 2023.