I think it’s time we retire a legacy ad industry truism: FCB Founder Fairfax Cone’s oft-quoted “The inventory goes down the elevator every night.” Unlike agency human inventory, agents never even take
an elevator, much less go down at night.
I think it’s time we retire a legacy ad industry truism: FCB Founder Fairfax Cone’s oft-quoted “The inventory goes down the elevator every night.” Unlike agency human inventory, agents never even take
an elevator, much less go down at night.