TikTok is losing credibility as a go-to for brand investments, with its CPMs dropping 80% year-over-year. In contrast, Pinterest’s CPMs have surged 120% year-over-year, showcasing brands’
reallocation of budgets to competing platforms with an established user base and social commerce features. A report by AdRoll finds that brands on TikTok have already begun reallocating their ad
dollars to competing platforms as TikTok faces an uncertain future in the U.S.