TikTok is set to become an official sponsor of Washington D.C.’s professional sports teams across several leagues. It will be the first to have its logo featured on the Capitals’ road jerseys
beginning in the 2024-25 National Hockey League season. In addition, TikTok will become the title sponsor of the Capitals 50th Anniversary Celebration, which it says will feature tentpole events and
initiatives celebrating 50 years of Capital hockey.