Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend – around $33.1 billion to $40.4 billion, according to industry estimates.
Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend – around $33.1 billion to $40.4 billion, according to industry estimates.