PayPal has tapped in its customer data to help merchants target their ads. The new service, Transaction Graph Insights, will provide brands with a cross-platform view of purchase behavior,
not just clicks and impressions, Finextra writes.
PayPal has tapped in its customer data to help merchants target their ads. The new service, Transaction Graph Insights, will provide brands with a cross-platform view of purchase behavior,
not just clicks and impressions, Finextra writes.