In-theater advertising firm National CineMedia has signed a $275 million deal to acquire Captivate Holdings, a company that powers small screens in office
buildings, lobbies and elevators, The Hollywood Reporter writes. National CineMedia works with AMC Theaters, Cinemark and Regal to provide pre-show commercials on 17,000
screens in 1,300 theaters. Captivate’s platform will provide it with 48,000 digital screens.