At the consideration stage of the journey, brands have a real opportunity to leverage retail media networks to reinforce their value and stay top-of-mind. RMNs provide the ability to retarget
high-intent shoppers, serving them with tailored messaging based on previous interactions. Unlike standard programmatic retargeting, RMNs leverage first-party purchase data, allowing brands to reach
consumers with hyper-relevant ads at key decision-making moments. If a shopper browses a skincare product but doesn’t make a purchase, they can be retargeted with product reviews, a limited-time
offer, or an influencer tutorial-helping to drive trial and consideration.