For next year, AdImpact sees broadcast TV still commanding a dominant 49% share of political spend – $5.28 billion, a slight dip from $5.36 billion in the 2024 political year.
For next year, AdImpact sees broadcast TV still commanding a dominant 49% share of political spend – $5.28 billion, a slight dip from $5.36 billion in the 2024 political year.