The fastest-growing entertainment format in America is microdramas, one-minute stories that appear on ReelShort, DramaBox, and TikTok’s new
PineDrama, Quartz reports. Microdramas, which originated in China, drove in-app revenue of nearly $3 billion last year — a 115% increase YoY, according to Sensor Tower.
Globally, they generated $11 billion, with the U.S. second only to China.