Microdrama downloads grew y 95.5% YoY in the first half of 2026, surging to a total of 1.45 billion, Marketing Dive reports. And the number of active advertisers on short drama apps rose by 132% while
create output increased 151%. Brands incuding Marc Jacobs and Dr. Pepper are serving up microdrama content that resonates with Gen Z: absurd love triangles and antics inspired by soap operas.