Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spend to $21.9 billion for the first six months of the year. Linear TV prime time was up 13% to $4.2 billion.
Estimates from iSpot.TV showed linear TV growing 3.3% in overall ad spend to $21.9 billion for the first six months of the year. Linear TV prime time was up 13% to $4.2 billion.