InMobi Advertising, part of global technology company InMobi, has launched Frame Attention, an in-app video attention model, across Mobile In-App Video and Connected TV (CTV), Martech Cube reports.
The company says the new offering addresses a limitation in how digital video has been bought and measured. “Brands have spent years optimizing for impressions that were never really
seen,” said Kunal Nagpal, chief business officer at InMobi. “Frame Attention changes the equation.