Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buying and planning data services, has named Vincent Mifsud CEO, succeeding Scott Kroll, who remains co-founder and
executive chairman of the company.
Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buying and planning data services, has named Vincent Mifsud CEO, succeeding Scott Kroll, who remains co-founder and
executive chairman of the company.