Gray Media — a firm that now serves 117 full-power television markets, reaching approximately 37% of U.S. television households — has formed a strategic partnership with Madhive that will provide
it access to Madhive’s AI-powered demand-side platform media platform that powers more than 50,000 campaigns per day, PPC Land reports. Gray can make use of Madhive’s full platform,
including Maverick AI and a new generation of the company’s Maverick AI Agents.