Ad budgets grew in Q2 2025 vs. Q1 across Google paid search, Meta, Amazon Sponsored Products and YouTube, but TikTok ad investments fell amid concerns over U.S. tariffs and economic uncertainty.
Ad budgets grew in Q2 2025 vs. Q1 across Google paid search, Meta, Amazon Sponsored Products and YouTube, but TikTok ad investments fell amid concerns over U.S. tariffs and economic uncertainty.