Fox Advertising has formed a strategic partnership with Toonstar that will allow marketers to connect with audiences with digital-first animation, Animation Magazine reports. The
arrangement will be showcased next week at Cannes Lions. The deal combines the advertising sales expertise and distribution capabilities of Fox with Ink & Pixel, Toonstar’s production
engine. Also included is SPOT, Toonstar’s audience intelligence technology. The collaboration will help brands to engage with creator communities.