Universal spent a very modest $4.64 million with just 149 airings yielding 301.7 million impressions, according to estimates from EDO Ad EnGage, for the entire “Five Nights” campaign so far. National
TV ad spend for movie marketers has sharply increased in the last 90 days – up 9.5% to $233 million vs. $212.8 million in 2024. Year-to-date spend is down 3.4% to $844.8 million.